German tour operators specialists expand and modernize their programs offering more authentic experiences around the world in order to meet the new trends, expectations and travel habits of their compatriots.
Modern German travelers are not satisfied with a simple sightseeing tour, but seek to communicate with the locals and derive deeper experiences from the destination, such as trying the local cuisine.
More curious and adventurous
Professionals who continue to offer educational trips will face problems as modern travelers are more curious and adventurous, says founder of One World Reisen mit Sinnen, Kai Pardon.
According to FUR research company, 3% of Germans are accustomed to book their main annual holidays through a specialist.
Emerging trends have made specialists streamline their product offerings in recent years by organizing small groups of people, introducing more alternative destinations worldwide, and shaping new products with flexible programs, more activities and free time for personal use.
Broader products portfolio
In essence, they have turned themselves into culture and nature specialists with a much broader products portfolio designed to attract younger customers.
A good example comes from specialists Studiosus and its subsidiary TUI Gebeco, that introduced new brands, short trips, adventure trips and other new products for young Germans.
Similar tactics are followed by smaller companies such as Ikarus Tours which turned 10 years ago to individual tailored experiences with local guides who try to make the tours unique and unforgetable.
Continuous development
Small groups constitute an important element of travel since they create authentic experiences and new products such as family trips, photo holidays, skiing or cruising in the Arctic are being continuously developed, according to Diamir Reisen, which attains a 10-15% growth annually by exploiting these markets.
Chamäleon Reisen considers direct experiences as the most important holiday element, and puts emphasis on sustainable travel and supporting aid projects that can be visited by clients.
Finally, World Reisen which has an annual growth of 14%, has adopted a similar approach by facilitating interaction with interesting people in various destinations.
Source: http://www.tornosnews.com
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