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Greek Tourism: Strategic plan for 2016

03/12/2015 Economy , Top Stories
Greek Tourism: Strategic plan for 2016

The leadership of the Greek National Tourist Organization (EOT), representatives of the country's 13 Regions and Greece's tourism and travel market stakeholders in the meeting which was chaired by Tourism Alternate Minister Elena Kountoura

Ministry of Tourism organized a strategic meeting on Tuesday, December 1, aiming to establish coordinated promotional actions and agreements at national level for Greek tourism in the coming year.

The leadership of the Greek National Tourist Organization (EOT), representatives of the country’s 13 Regions and Greece’s tourism and travel market stakeholders took part in the meeting which was chaired by Tourism Alternate Minister Elena Kountoura.

Startegic decisions

During the meeting, the following decisions were adopted:

– Launching targeted actions from January 2016 to mitigate seasonality. In particular, it was decided to extend the tourist season from March 1 until November 30 in Southern Aegean and Crete regions, since weather conditions permit it. For the implementation of these actions, there will be close cooperation between the Ministry of Tourism the Greek National Tourism Organization and the regions.

– Planning specific medium-term actions in the Russian market. In the context of celebrating 2016 as the Greek-Russian year, it was agreed to proceed with targeted actions in order to encourage penetration of Greek tourism in the Russian market with the aim of exploiting medium-term benefits.

Biometric visas and proposals

– Furthermore, the Ministry of Tourism and the Ministry of Exterior collaborate to ensure the rapid and effective issuing of biometric visas for non-Schengen countries.

– Ministry of Tourism also expects proposals of regions and stakeholders for joint promotional actions for 2016.

Source: http://www.tornosnews.com

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